2 percent rule

2 percent rule
марк., СМИ, амер. правило двух процентов (правило Бюро по контролю за тиражами, согласно которому подписки, проданные по цене меньше базовой на величину, не превышающую 2%, могут значиться в отчетности как проданные по базовой цене; издатели получают выгоду от этого правила благодаря психологическому эффекту при минимальной скидке — продают за $14, 95 при базовой цене $15)

Англо-русский экономический словарь.

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Смотреть что такое "2 percent rule" в других словарях:

  • Five Percent Rule — A regulation that requires a broker to use fair practices and ethical guidelines when setting the commission rates. The five percent rule stipulates that the broker can change the commission percentage by 5%, either up or down, but can only do so …   Investment dictionary

  • K-Percent Rule — A theory of macroeconomic money supply growth first postulated by Nobel Prize winning economist Milton Friedman. The theory states that the best way to control inflation over the long term is to have central banking authorities automatically grow …   Investment dictionary

  • One Percent Rule — A rule of thumb used to determine if the monthly rent earned from a piece of investment property will exceed that property s monthly mortgage payment. The aim of the one percent rule is to have the rent be greater or equal to the mortgage payment …   Investment dictionary

  • Four Percent Rule — A rule of thumb used to determine the amount of funds to withdraw from a retirement account each year. The four percent rule seeks to provide a steady stream of funds to the retiree, while also keeping an account balance that will allow funds to… …   Investment dictionary

  • Twenty Percent Rule — A deposit requirement instituted by commercial banks for corporate lenders. The twenty percent rule stipulates that borrowers must keep deposits at the bank that are at least equal to 20% of their regular borrowings from their line of credit.… …   Investment dictionary

  • Friedman's k-percent rule — is the monetarist proposal that the money supply should be increased by the central bank by a constant percentage rate every year, irrespective of business cycles. DefinitionAccording to Milton Friedman The stock of money [should be] increased at …   Wikipedia

  • five percent rule — A rule of the National Association of Securities Dealers providing ethical guidelines for spreads created by market makers and commissions charged by brokers. Bloomberg Financial Dictionary …   Financial and business terms

  • Percent sign — % Percent sign Punctuation apostrophe ( ’ …   Wikipedia

  • Rule of thumb — A rule of thumb is a principle with broad application that is not intended to be strictly accurate or reliable for every situation. It is an easily learned and easily applied procedure for approximately calculating or recalling some value, or for …   Wikipedia

  • 1% Rule (aviation medicine) — In the field of aviation medicine, the 1 percent rule refers to a risk threshold that is applied to the medical fitness of pilots. The basic application of this aviation 1 percent rule is that a 1% per annum risk (See also Risk management) of… …   Wikipedia

  • 1% Rule (Internet culture) — In Internet culture, the 1 percent rule reflects a theory that more people will lurk in a virtual community than will participate. This term is often used as a euphemism for Participation inequality.The 1% Rule is a theoretical internet concept… …   Wikipedia

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